Nothing is free in this economically screwed up messed up world we live in and with Microsoft attempting to solve its struggles in the mobile sector. Microsoft has decided to give Windows 10 free to everyone for one year. Consumers will have to pay for updates and upgrades ironically businesses will probably have to pay to keep windows from changing.
We think of Windows as a Service — in fact, one could reasonably think of Windows in the next couple of years as one of the largest Internet services on the planet. And just like any Internet service, the idea of asking ‘What version are you on?’ will cease to make sense.”
In doing that, Microsoft is taking a page from the success of its Office 365 subscription service, in which you pay not to download and use a single, static version of Office, but rather for an annual subscription which continually auto-updates to the newest version.
Myerson seems to be saying that with Windows being delivered as a service, Windows 10 may well be the last “big-bang” version of the operating system, the last time that Windows gets a major single overhaul. Instead, it will be continually updated like any Web service — like Gmail, for example.
What’s not clear yet is Microsoft’s revenue model for this. Will you only need to buy Windows once and will it automatically auto-upgrade for free forever? Will you need to pay a subscription fee every year? Will you be able to buy subscriptions for multiple devices? Microsoft is playing coy at this point and not giving out any answers.
Turning Windows into a service also appears to be part of Microsoft’s latest attempt to gain traction in mobile. In providing Windows as a single, unified service to developers as well as users, Microsoft is combining its Windows 10 and Windows Phone 10 developer platforms into a single platform, with one Windows Store.
Microsoft apparently hopes that this will ultimately lead to more apps being developed for Windows Phones.
Will doing all this with Windows as a Service help Microsoft accomplish what it wants? And is it something that users will want?
For users of traditional PCs, it’s a no-brainer. Who doesn’t want Windows to upgrade itself automatically, no big-bang install required, for as long as a device lives? It’s a win for users and Microsoft here. I’m sure cisco kidd and myself will be talking more of Windows 10 in the near future, when I install the new version of Windows 10 on a newly built system shortly.